From January 1, a $10 sale on TPT Basic pays you $5.20. The same sale on a store of your own pays $9.41. We build that store, host it and look after it for $25 a month.
P.S. We sell on TPT too. Same decision, same deadline.
| Where it sold | You keep | Grade |
|---|---|---|
| TPT BasicSell anywhere, at 55% less 30¢ | $5.20 | F |
| TPT ExclusiveSell only on TPT, at 77.5% | $7.75 | C+ |
| Your own storeCard fees of 2.9% + 30¢ | $9.41 | A |
94 out of 100. Keep this one!
Graded the usual way: 90 and up is an A, under 60 is an F. Our $25 a month is on top of the card fees, and a store of your own brings no search traffic with it.
TPT has the buyers. Won’t my own store be empty?
On day one, yes. A store does not come with TPT’s search. Your sales come from teachers who already know you: your email list, your followers, Pinterest, your blog. So the freebie that builds your list is the first thing we set up.
TPT handles sales tax. I do not want that job.
Your store works out the right tax at checkout and collects it. Filing it is yours, and for most sellers that means one state. Ask your accountant whether your state taxes digital downloads. We set up the tools; we are not tax advisers.
Do I have to leave TPT?
No. Keep your TPT store open. On Basic you can sell anywhere, and TPT stays your shop window while your own store grows. If the numbers say Exclusive, take it, and start your list now. Here is how to decide.
Your own store keeps $1,216 more a year than TPT Basic, and $190 more than Exclusive, on the same sales.
The honest part: a store of your own does not come with TPT’s search traffic. These are the same sales made in each place, at $5 a resource, so the work is bringing your buyers over: your email list, your followers, Pinterest, your blog. Exclusive also has a $59.95 yearly fee. Rates are from TPT’s published fees, October 2026. Selling on Etsy or your own site already? The full calculator counts those too.
Kindergarten centers, fourth grade task cards, middle-school lab stations, chemistry review packets, college lecture slides, speech and special ed materials. If you made it and teachers buy it, it belongs in a store with your name on it.
The store is the same underneath: filters for grade and subject, previews, bundles and licenses, set up around your catalog. Try the grade buttons on the example store above.
A working store on your own domain, open before the new rates start.
Your resources, your logo and colors if you have them, and about eleven minutes of planning time.
Buy a domain, bring your own or start at an Up At Last address. Name your store and tell us the grades you teach. That picks the look your store starts with.
Your store is ready about 15 minutes after you order. A new domain or a domain transfer can take a few hours or a couple of days for the transition. An email brings a button to set your password, and a checklist called Start here.
Use our spreadsheet import, or hand us the list and we load them. Then tell your followers where to find you.
Hosting, backups, updates and fixes. You do not have to become a web developer.
Or $250 a year. The store, the hosting and the person who runs the server, in one bill. No cut of your sales.
Start small. Add the extras when they pay for themselves.
Titles, descriptions, prices, previews and files, moved in for you.
Your own email system inside your store: a newsletter sign-up form on your store, a freebie sign-up, a welcome series, abandoned cart reminders, automatic follow-ups after a purchase, and newsletters. $10 a month up to 1,000 subscribers and 6,000 emails, $39 up to 5,000 and 30,000, $99 up to 15,000 and 90,000.
Already on Mailchimp, ActiveCampaign or Omnisend? We connect it to your store.
For your ads and your pins. Views, carts and purchases reported with the sale amount, set up in one Google Tag beside your Analytics so nothing is counted twice.
Your products built into a Meta catalog for Facebook and Instagram.
The Pixel, the Pinterest tag and the catalog feed set up together.
Search Console verified, Google Merchant Center set up and Google Ads connected.
One payment for access to everything, with renewals and downloads handled.
You own the license. We plug in your course or community software, do the basic setup and make sure it works. Themes and custom design are quoted first.
Extra-license pricing on each product, the way buyers expect it.
A landing page and sales funnel pages built in your Kajabi account. You add us as a user, so you never share your password.
Already on WordPress somewhere else? We bring it across.
Basic support, daily plugin updates and minor fixes monthly. Includes 50% off custom programming and design.
A custom build like the stores below. A fixed quote before any work starts.
See everything in the starter store, and what happens after you order
Up At Last is a family business. Rachael is a TPT seller, and Literacy Stations is her store. Her husband builds the stores and runs the hosting. Her store sells on its own site and on TPT. Its main offer is a twelve-month pass to the whole library, and Exclusive does not allow that. So on January 1 it becomes a Basic seller. We are making the same decision you are.
A library, not a shop. The Library Card is one payment for twelve months of everything, so the store sells access rather than items, and keeps serving it every time a teacher comes back for the next unit.
440+ lessons, sold direct. Shop by unit, see the bundle beside the single lesson, and check out without leaving the page. Instant delivery, a membership, and an email list that is hers.
Where the traffic comes from. Articles and free printables bring first grade teachers in, every article carries a free-download sign-up, and Literacy Stations is where they buy.
A school librarian’s book reviews and novel studies.
Culturally responsive teaching resources for teens, sold from its own shop.
Premium sellers who do nothing become Basic on January 1. A store takes time to load and an email list takes longer to grow: start this fall and you are open when the new rates begin. Start in January and your first weeks sell at 55%.
Up At Last builds and looks after sites for an embroidery shop with an employee store, a trucking company, a diesel mechanic, firearms retailers and teacher-sellers. Same server, same backups, and the same person to call.
S.S. Hansen EmbroideryEmbroidery shop with a password-protected employee store
Hansen TruckingFreight quotes and driver recruiting
Straight River DieselRoadside and shop diesel repair
Elk River SportsOptics, outerwear and camp gear
Elk River GunsFirearms retail, wired to the register
Literacy StationsFirst grade literacy store
Bright in the MiddleMiddle-school science store
Teaching FirstiesFirst grade teaching blog
See the shops, trades and firearms work
Selling teaching resources? The teacher starter store is its own product, with the store already built. A hosting plan is an empty account.
No. On Basic you can sell on TPT and on your own store. Many sellers will do both.
Not for digital teaching resources. Exclusive means those are sold only on TPT, and we will not build a way around that rule. You can still have your own site, give away free resources and build your email list.
Only the people you send: your email list, Pinterest, your blog and your followers. It is slower than marketplace search, and it is yours.
You fill in a spreadsheet and import it, with a guide. Or we load them for $99 per 50.
Yes. Google Analytics is connected on every store. A Meta Pixel or a Pinterest tag is an add-on: $99 each, or $149 for both.
Your store, your customer list and your files stay where they are. That is the reason to own them.
The person who built it. Backups run off the server and updates are tested on a copy before they reach your store.
Yes, and the move is free.
Based between Michigan’s Upper Peninsula and Arizona, working with clients anywhere.
Tell us your grade and subject, roughly how many resources you have, and where they sell today.
Prefer email? hello@upatlast.com
Rates are TPT’s, as published October 2026, and can change.