The store is the easy part. Finding buyers is where we help most.
A store of your own does not come with a marketplace search box. So every add-on here does one of three jobs: it helps teachers find you, it keeps them coming back, or it gives you back your evenings. Start with none of them. Add one when it will pay for itself.
Every price is on this page. Setup prices are paid once.
Already have a store with us? You do not have to buy these on the day you sign up. Add one from your Up At Last account, any time.
The lesson plan for finding buyers.
Buyers reach a store of your own four ways: your email list, Pinterest, Google, and the followers you already have. Ads come last, once you can see what sells. This is the order we would do it in.
Teachers who have never heard of you land on your store, and the ones who have come back.
An email list, one good freebie, and your Meta Pixel and Pinterest tag. The list is the audience nobody can take away from you. The tags start learning who visits from the first day.
Pins and blog posts. Your store already has the search basics. Both are slow to start and keep working for years.
Ads. Paying for clicks makes sense once your Analytics shows which resources sell. Not before.
The setup, the connections and the testing. The posts, the pins, the emails and any ad budget stay yours.
The get-found kit
The two we would add first, set up together: your email list with a newsletter sign-up form on your store, a freebie sign-up and a welcome series, and both the Meta Pixel and the Pinterest tag. Bought one at a time they come to $298. The email list’s monthly price still applies.
When things are ready. Your store is ready about 15 minutes after you order. That short wait is your new address being switched on (DNS), and then you can sign in and get started. Add-ons are set up by a person, so one may not be active until the next business day after your account is created. The email list can take one to three working days, because your domain has to be approved for sending first.
Build an email list that is yours.
A free download turns a visitor into a subscriber, and every new resource you make has someone to go to. You cannot bring your TPT followers with you, so the sooner this starts, the better. The list we build lives inside your store, next to your orders, and it is the one we recommend.
Your own email system inside your store: a newsletter sign-up form on your store, a freebie sign-up, a welcome series, abandoned cart reminders, automatic follow-ups after a purchase, and newsletters. A teacher who fills a cart and leaves gets a reminder with the cart waiting. $10 a month up to 1,000 subscribers and 6,000 emails, $39 up to 5,000 and 30,000, $99 up to 15,000 and 90,000.
Already on Mailchimp, ActiveCampaign or Omnisend? We connect it to your store.
Only if a course or a coach has you on one of them. We send you our link and help you open the account. It is your account, and you add us as a developer. We connect everything to your store and set up your first automation, a freebie sign-up or the one you choose, and abandoned cart reminders. Omnisend is $149 and ActiveCampaign is $199. We are ActiveCampaign certified. The service bills you for its own plan.
Get found on Google.
Teachers type what they need into Google: a skill, a grade, a unit. Search is slow to start, and it is the one source that costs nothing per visitor once it works.
Every store has Analytics connected, a blog built in, and the search basics handled: a title and description on every page, a sitemap, and product details Google can read.
Search Console verified, Google Merchant Center set up and Google Ads connected. Your resources can then appear in Google’s free product listings.
Not something to buy on day one. When your blog is bringing visitors and you want finer control, we move your store to Rank Math Pro and hold the license for as long as we host you.
Ads, when you are ready to pay for clicks.
An ad can put a resource in front of the right teacher this week. It can also spend money fast. We build the first campaign with you, on a budget you choose, and show you how to read what it did.
Purchase tracking checked with a test order, one search campaign built around the resources that already sell, and a walk-through of the results screen. Needs the Google setup above.
One campaign built in your own ad account, aimed at teachers, with purchases reported back from your store. Needs the Meta Pixel.
Once a month we read the numbers with you, switch off what is losing money and say plainly whether to keep going. Stop any month.
What stays yours. The ad account is yours and you pay Google or Meta directly. We take no share of your ad budget and no cut of your sales. We will not promise you a number of visitors or sales, and if the numbers say an ad is not working we will tell you to stop.
Sell more to the buyers you already have.
A second sale to a teacher who trusts you is easier than a first sale to a stranger. These change what you can offer them.
One payment for access to everything, with renewals and downloads handled.
Extra-license pricing on each product, the way buyers expect it.
You own the license. We plug in your course or community software, do the basic setup and make sure it works. Themes and custom design are quoted first.
A landing page and sales funnel pages built in your Kajabi account. You add us as a user, so you never share your password.
Get your evenings back.
You can do all of this yourself, and we give you the guide. Or hand it over.
Titles, descriptions, prices, previews and files, moved in for you.
Already on WordPress somewhere else? We bring it across.
Basic support, daily plugin updates and minor fixes monthly. Includes 50% off custom programming and design.
A custom build. A fixed quote before any work starts.
Asked before buying an add-on.
Will you bring traffic to my store?
We set up what brings it and what measures it. You write the posts, pin, email and decide on any ads. We do not promise visitor or sales numbers, and we would not trust anyone who does.
How soon are add-ons ready after I order?
Your store itself is ready in about 15 minutes: its address has to be switched on (DNS), and then you can sign in and start loading products. Add-ons are set up by a person, so one may not be active until the next business day after your account is created. The email list can take one to three working days, because your domain has to be approved for sending first. We tell you when each one is done.
Do I need any of these to open?
No. The $25 store takes payments, delivers downloads, works out sales tax and has Analytics and a blog. Every add-on can be added later, and none of them has a contract.
Which one should I buy first?
The email list, then the Meta Pixel and Pinterest tag. The list is the audience you own, and a visitor who is not ready to buy can still sign up. The tags cost nothing to leave running and are worth more the earlier they start.
I am an Exclusive seller. Which of these can I use?
TPT says Exclusive sellers may run their own website and give away free resources. So a site, a blog, an email list and a Pinterest tag are all open to you. Selling your digital teaching resources on your own store is not, and we will not help anyone around that rule.
Do I pay you for my ads?
No. Your ad budget goes straight from your card to Google or Meta, in an account you own. We charge a fixed price for building the campaign and nothing on top of what you spend.
Which mail service should I pick?
The list inside your store. It sits next to your orders, so it knows who bought what, and it is on the same bill as your store. If you already pay for Mailchimp, ActiveCampaign or Omnisend, or a program you follow is built around one of them, keep it and we connect it.
Tell us where your buyers come from today.
Your grade and subject, what you already run (a list, Pinterest, a blog, a following), and what you wish worked better. We will tell you plainly which add-on we would start with, and which to skip.
- A real reply inside one business day
- No sign-up and nothing to buy to get an answer
Already have a store with us? Sign in to your Up At Last account and add what you want, any time. If the one you want is not listed in your account, ask on this form or open a ticket and we set it up.
Prefer email? hello@upatlast.com
Rank Math, Omnisend, ActiveCampaign, Google, Meta, Pinterest, Mailchimp and Kajabi are trademarks of their owners. Their prices and rules are theirs, as published October 2026, and can change. We may earn referral fees from services we recommend or promote. Not affiliated with or endorsed by Teachers Pay Teachers.
Pinterest, Facebook and Instagram.
Teachers use Pinterest like a search engine for classroom ideas, and a pin can send visitors long after you make it. Put the tags on your store early. They start learning who visits from the first day, so you can see which pins and posts end in a sale, and an ad you run later has something to work from.
For your ads and your pins. Views, carts and purchases reported with the sale amount, set up in one Google Tag beside your Analytics so nothing is counted twice.
Your products built into a Meta catalog for Facebook and Instagram.
The Pixel, the Pinterest tag and the catalog feed set up together.